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YouTube to Run Ads On Some Creators’ Videos Without Sharing Revenue

Under the updated YouTube Terms of Service applicable as of November 18, 2020, YouTube will be able to serve more ads on certain creators’ videos. But it won’t share the portion of the generated revenue with the creators. This is because these small creators are not old enough to be enrolled in the Partner Program.

In its updated terms of service, YouTube has stated that it will now play ads on smaller creator content without registering it to YouTube’s monetization program also known as the partner program. Prior to this, YouTube only served ads to those creators who were members of the YouTube Partner Program. And these were just big creators with a set threshold of high subscribers and watch hours.

To become a member of the YouTube Partner Program and thereby monetize your channel, a creator must have a minimum of 4,000 public watch hours and 1,000 subscribers in the past 12 months.

Advertising is a big payoff for YouTube and its parent company, Alphabet. A huge chunk of revenue is generated from the ads themselves. In the last quarter, Google generated about $ 5 billion in ads. Creators also rely on ad revenue to get their cut. Now, YouTube will be able to run more ads on its platform without sharing the revenue with different content creators in the process. Several creators have kept their ad-free channel on purpose. However, with these new changes, YouTube will serve ads and hinder the ad-free experience the creator wants to deliver to its audience.

YouTube has updated its Terms of Service to allow it to run more ads without sharing the part with creators.

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