Xbox Project Amplify wants to support emerging black sector talent

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  • Xbox has launched a new initiative called Project Amplify. Aimed at helping young Black professionals find their dream jobs in the gaming industry, it consists of advice, insights, and highlights from Black Xbox employees across various departments.

What is Xbox Project Amplify?

Project Amplify is all about helping black people enter the gaming industry. As noted by Xbox, only 2% of gaming industry employees are black compared to his 13% of the total US population. As such, Project Amplify’s primary mission is to “[promote] the black and youth pipeline across the gaming industry.”

To accomplish this, Xbox created a series of videos featuring 14 of his Black employees from various Xbox departments. These employees not only offer advice to industry aspirants, but also provide insight into current roles and career highlights.

In addition to the video above, Project Amplify will consist of two days of events including an “industry panel and onsite networking opportunities” with members of the Black Community on Xbox. This will take place at the Rebel Summit this weekend. Also, check out the Xbox blog post announcing Project Amplify for a range of resources and benefits to help you get started in the industry.

As an example of a black professional featured in the Project Amplify series, his manager Q Muhaimin said, “We want more people to know that they have a choice.” Senior Business Development Manager James Lewis is also a key proponent of the project, hoping that Project Amplify will “empower people to dream and act” to achieve its goals.

Project Amplify is one of his few Xbox diversity initiatives announced in recent months. In August, we announced another year of Xbox Gaming for Inclusion events aimed at spotlighting Special Olympics athletes. Xbox also donated to charity on behalf of influential women in sports as part of July’s Power Her Dreams campaign. The gaming industry as a whole has a diversity problem, and we hope that initiatives like this help solve this problem.

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