Samsung’s strong second quarter shrinks Apple’s global smartwatch sales advantage

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Apple shipped 8.4 million timepieces from April through June of this year compared to the 7.9 million it delivered during the same months last year. According to Canalys, Samsung shipped 2.8 million watches during Q2 2022, up from the 1.8 million it sent out in 2021. The strong growth registered by Samsung during the quarter not only reduced Apple’s lead over the company from 24.1 percentage points to 17.5 percentage points, but it also allowed Samsung to leapfrog Huawei to take over second place.

With a 26.4% percent of the market for basic watches and smartwatches during the second quarter of this year, Apple maintained its position as the market leader, far ahead of Samsung’s 8.9% share. But during the second quarter, Samsung really started to chip away at Apple’s dominance. According to Canalys, whereas Apple Watch shipments increased only 6% in the second quarter, the Korean manufacturer reported a 58% year-over-year increase in watch shipments.

Highlights

  • Garmin was right behind after shipping 1.7 million watches from April through June this year. But that was off by 11% from the 1.9 million units it delivered during the 2021 second quarter. Garmin now owns 5.5% of the global market, off from the year earlier’s 7.6%.The Apple Watch Ultra is the tech giant’s new premium smartwatch – Samsung’s strong Q2 cuts Apple’s global lead in smartwatch shipmentsThe Apple Watch Ultra is the tech giant’s new premium smartwatchAltogether, 31.7 million watches were shipped worldwide during the second quarter of 2022, a healthy 25% hike from the 25.4 million shipped during the second quarter of 2021. Canalys Analyst Cynthia Chen says,

  • Huawei was third with 2.6 million smartwatches shipped last quarter and despite scoring a 14% annual hike in shipments, the company’s market share declined from 9% to 8.3% year-over-year. India’s Noise was fourth as shipments soared 382% from 400,000 units sent during the second quarter of 2021 to 1.8 million units delivered in the second quarter of 2022. The company now has a 5.8% share of the global market compared to the 1.5% share it had last year.

Chen adds, “Smartwatch users are better informed about smartwatches and will choose the devices that offer the best tracking capabilities for their intended use cases, for general health tracking or sports performance tracking. The premium user experience extends from attractive designs and good build quality to intuitive software, seamless ecosystem integration and effective health tracking. While challenging, vendors must build experience and knowledge in developing software and tracking algorithms, combining them with a robust digital health strategy to win in the long term.”

“Within the Android space, Samsung is leading in leveraging its watches to enhance its premium ecosystem user experience. The latest releases from Samsung and Garmin and expected releases from Apple and Google in the coming months are intensifying competition among premium smartwatches.”

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