WM Technology, Inc. (“WM Technology” or “we”) (Nasdaq: MAPS), a leading provider of marketplace and technology solutions for the cannabis industry, today announced the hiring of Randa McMinn to its board of directors. announced to join The director becomes the new chief marketing officer.
As the cannabis market enters a crucial phase of expansion, we feel the value Landa provides to our firm will further accelerate us forward. “Randa adds a wealth of knowledge to Weedmaps.
McMinn spent three years as the Chief Marketing Officer at her Reali prior to joining Weedmaps. Reali is a finance and real estate firm building an online platform for property ownership. McMinn established a brand-new value-based pricing scheme while he was employed with Reali. This led to a 30% rise in profit margins, three times as many employees as she did, and four times as much revenue from commissions.
Prior to joining Reali, Randa served as SVP of Marketing for Ten-X, an online marketplace for commercial real estate. She graduated with a Bachelor of Arts in Communications from the University of Nevada, Las Vegas, and an MBA from The University of Texas at Dallas.
McMinn will be in charge of overseeing the Weedmaps marketing team, which includes user acquisition, lifestyle and events, public relations and corporate communications, product and brand marketing, and worldwide alliances. McMinn has more than 20 years of expertise in marketing leadership.
I couldn’t be happier to be a part of the Weedmaps team, and I’m looking forward to collaborating with the executive team as we navigate this still-evolving sector and the impending transition. “Joining Weedmaps – the industry leader and pioneer for access and legalization since 2008 — made the decision even easy. Like so many others, I am immensely excited by the shift in perceptions on the utility of cannabis.”
In order to advance important business priorities like Weedmaps, the Company’s cannabis marketplace for consumers, and Weedmaps for Business, a comprehensive collection of SaaS and compliance software solutions for cannabis retailers and brands, she will collaborate closely with the executive team and cross-functional leads.