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Adaptability in the Marine Corps is necessary for a changing world, which began online Thursday and aired Saturday during the University of Georgia vs. University of Florida football game.
The Shifting Threats ad campaign shows the Marines adapting to a more technologically advanced world in a video game-like scene. Against the backdrop of traditional Marine Corps missions such as amphibious landings, humanitarian and disaster relief, and bad weather infantry operations, the exhibit showcases the latest technology the Marine Corps uses to deploy and destroy drones.
The video’s narrator says, “The future is threatened by an enemy that is often unrelenting, unpredictable, and unpredictable. “In an uncertain and evolving world, the need for the Marine Corps to combat these changing threats is critical as the need to ensure the stability of our nation has never been greater. America’s future. There is one constant when it comes to winning the Marine Corps.”
the goal in designing the ad was not only to highlight what the Marine Corps is in a way that the general public could understand, but also to entice people to join the Marine Corps.
Last year, the Marine Corps focused on recruiting, part of Talent Management 2030, which falls under Force Design 2030. The Marine Corps also met its retention goals early, the service announced in July.
The service faces a tough recruiting environment, a challenge common to all industries. The Marine Corps met its 2022 recruitment goal, recruiting 33,210 active-duty Marines and her 4,602 reservists. The Marine Corps has also appointed 1,705 officers.
The service was intended to bring 5,820 Marines back to their original contracts, but the retention target for Marines he served for 20 years from 2014 was 5,417.
USNI News reports that as part of Talent Management 2030, Marines are beginning to move away from the traditional small, fast-moving forces that have been the norm, instead starting to retain servicemen for longer periods of time. . Although the Marine Corps is focused on retention, the force will still shrink as Force Design 2030 calls for a reduction of 175,000 Marines.
The campaign video itself focuses on highlighting aspects of Force Design 2030, including putting technology into the hands of individual Marines to make targeting decisions on enemy assets. The video shows the Marine Air Defense Integrated System (MADIS). In 2019, while transiting the Strait of Hormuz with her MADIS aboard the USS Boxer (LHD-4), Marines took out an Iranian drone from 1,000 meters away from her. The system uses electronic jammers, radar and weapons systems to shoot down drones.