iWedia and Pearl TV work together to simplify the ATSC 3.0 integration process for Android TV devices

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“Android TV is one of the most versatile operating systems in existence, powering smart televisions and streaming boxes for nearly a decade,” said Anne Schelle, managing director of Pearl TV, in a statement sent to Next TV a day later than most other competing B2B news outlets.

The ATSC 3.0 coalition partners with a Belgian video middleware developer to produce system-on-a-chip solutions for manufacturers of smart TVs and other devices. The ATSC 3.0 coalition Pearl TV has partnered with iWedia, a subsidiary of Belgian video middleware developer Zappware, to provide NextGen TV-focused system-on-a-chip solutions to businesses that produce smart TVs and other streaming devices that run Google’s Android TV OS.


  • According to Pearl TV, there are currently around 110 ATSC 3.0-capable smart TV models available at retail, offered by Hisense, Sony, Samsung and LG starting at $599.

  • “With a loyal, tech-savvy and content-loving consumer base, this platform enables Android TV manufacturers to onboard quickly and accelerate their introduction of compelling NextGen TV consumer features with sophisticated SoC technology powered by iWedia,” Schelle added.

“NextGen TV has proven to be one of the fastest growing new technologies introduced to consumers and this partnership with Pearl TV opens up a seat at the table for Android TV manufacturers,” said Hans-Juergen, CEO of iWedia. “We are proven pioneers in Android TV, recently surpassing six million operating system deployments, and we’re thrilled to partner with Pearl TV and help manufacturers who want to streamline and accelerate their introduction of products with this cutting-edge broadcast technology.”

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