Email security can help you protect your digital marketing toolkit

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The most effective way for businesses to protect themselves and their customers from malware, phishing scams, spoofing and other cyberattacks is to build email authentication into their marketing technology stack. What’s the best strategy for smooth email traffic? One protocol (the gold standard for strong email authentication) is domain-based message authentication, reporting and conformance, or DMARC. This effective tool ensures that only brand-approved emails reach their intended recipients.

Email has become an invaluable tool for marketers, and cybercriminals know it, making it a popular target. With an estimated 4.6 billion email users by 2025, email will continue to be a key marketing asset. His ROI that high could generate $42 for every $1 spent. As brands continue to use email in their digital marketing campaigns, addressing the challenge of protecting email from hackers has never been more important. Without robust security systems and processes, brands risk severely damaging their reputations, not to mention revenues.

Highlights

  • Leverage the power of DMARC to authenticate email. All brands, regardless of size, can attract unwanted attention from cybercriminals. According to the U.S. Federal Bureau of Investigation’s Internet Crime Complaint Center, a business email compromise (BEC) attack impersonating a trusted user within the organization cost the organization $1.8 billion in economic losses in 2020. By adopting DMARC, organizations can protect themselves from costly phishing attacks, spoofing, malware, and other fraud.

  • Add an extra layer of protection to prevent rogue users and cybercriminals from targeting your customers and employees with malicious emails containing phishing links, malware, spoofs, or suspicious attachments. Every marketer believes their emails are safe and useful (and their target customers want to receive them), but when a brand adopts her DMARC, their email deliverability drops. 10% improvement on average.

DMARC allows mailbox providers to reliably assign reputation to unauthenticated identities and treat this type of email differently than approved email. By implementing DMARC, brands ensure that allowed email gets the right treatment, whether it’s routed to an inbox, spam folder, or rejected outright based on sending habits. increase. However, the biggest benefit comes from DMARC’s ability to improve reputation and deliverability by stopping malicious emails sent under brand names.

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