E-commerce gaming companies increase advertising on TV and the Internet

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  • From January to August 2022, there was twice as much TV game advertising than there was during the same time period in 2021.

Over the same era, print media advertising decreased by 27%. Additionally, he saw a 3.4% increase in the volume of radio advertisements for gaming companies. Digital, on the other hand, saw a 27% increase throughout that time.

Between January and August 2022, more than 35 manufacturers of TVs will be sold, with the top 10 manufacturers accounting for 91% of the advertising volume.

The statistics mostly take into account second-hand TV viewing and solely take into account business advertising, excluding promotions and social ads.

Sports activities are the second most common form of advertising in classes, making up 44% of the total. across the top three channel genres, acquired 79% of the class ad volume share. Information boards were favored by businesses for advertising (31%) compared to cricket matches (13%).

Play Games24X7, which operates the gaming apps RummyCircle and My11Circle, is the top advertiser with 21% of TV ad share, while his Tictok Skill Games, the company that owns Winzo Games, accounts for his 13% of total ad volume. Earned. Galactus Funware Technology, which owns the MPL app, garnered around 12% share, placing him third on the top advertisers checklist.

Galactus Funware Technology, with a 40% share, was the best marketer in its category in print advertising. Hindi occupied 41% of the available ad space, making it the most popular regional language, with English coming in at 25%.

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