Benjie Cherniak is named Strategic Consultant by ZeroFlucs

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  • Benjie Cherniak, director of Avenue H Capital and former managing director of Don Best, has been hired as a strategic advisor by Australian sports betting start-up ZeroFlucs.

Sportsbook operators can use software from ZeroFlucs to greatly expand their pricing options while utilizing their own internal data sources and partnerships. General content enhancements like same-game and same-race parlays, combined betting, and additional markets are examples of market results.

Cherniak, who has more than 15 years of experience in the field in both the US and international markets, will be crucial to ZeroFluc’s future growth.

“ZeroFlucs technology is changing the game for racing and sports betting operators. Being able to significantly expand your market offering is a great advantage, but being able to do this using an operator’s existing price feeds will ensure pricing accuracy and a better user experience, differentiating you from your competitors. You can try to make it better. We are very excited to work with Steve and his talented team to showcase their technology in the United States and abroad,” said Czerniak.

“Working with Benjie has been incredibly crucial for us because he has provided contacts and market information as well as helped us fine-tune our product positioning and messaging. Benjie is a well-known name in the industry. Over the years, almost every operator has collaborated with him in some way, and his grasp of the market is respected by all. A better partner for us on this journey is difficult to conceive, founder of ZeroFlucs.

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