Before iPhone 14 pre-orders, the Apple The shop is closed

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The 6.1-inch iPhone 14 starts at $799 for a 128 GB model, offering minor feature upgrades over the 6.1-inch iPhone 13 counterpart. New upgrades include a larger sensor main camera, new selfie camera with autofocus and faster aperture, and a ‘Photonic Engine’ processing pipeline which Apple says will deliver up to 2x improvement in low light photo capture.

The Apple Store is now unavailable as Apple gears up for the flurry of iPhone 14 purchases. Starting at 5 AM PT, customers can order the iPhone 14, iPhone 14 Plus, iPhone 14 Pro, and iPhone 14 Pro Max. At that time, you will also be able to order the AirPods Pro 2. Despite losing the cheapest 5.4-inch small size, the new iPhone lineup’s beginning costs are the same as those of the iPhone 13 range.


  • The biggest addition to the iPhone 14 line is the iPhone 14 Plus. This offers all the same features as iPhone 14, but brings a 6.7-inch display to the cheaper iPhone series for the first time. iPhone buyers do not need to shell out $1099 and up anymore to get the largest screen size in the Pro Max; the iPhone 14 Plus is much more accessible, starting at $899. Apple also stated that this model also has the best battery life in an iPhone ever.

  • The iPhone 14 also supports car crash detection and Emergency SOS via a new satellite service. The satellite features will go live in November for US and Canada customers. One thing to watch for this year is that all US iPhone 14 models no longer include a physical SIM tray, requiring eSIM adoption.

The A16 chip also includes a dedicated ‘Display Engine’, which allows the iPhone 14 Pro to run in a super-low power state while in the Always-On mode. This means, like an Apple Watch, your iPhone lock screen does not dim to darkness anymore. The phone will always be showing the time, incoming notifications, lock screen widgets, and wallpaper. The screen has also been upgraded to be even brighter playing HDR content, rated at 1600 nits.

Due to some production delays, the iPhone 14 Plus will not ship until October 7. The first iPhone 14 orders will arrive next Friday, September 16. The iPhone 14 Pro and iPhone 14 Pro Max bring a lot more changes. For a start, they are powered by the A16 chip, which promises improved power efficiency running on a 4-nm fabrication process for the first time.

Apple also promises significant camera upgrades. The main camera now features a 48-megapixel resolution, and Apple will use quad-pixel sensor to supersample 48-megapixel input into a 12-megapixel output image, with the goal of increasing detail and reducing noise. The main camera can also emulate an optical 2x zoom, by only using the middle 12-megapixels. The ultra-wide lens has also been upgraded with a larger sensor, taking in more light and producing images with less noise, and higher detailed macro shots. And just like the iPhone 14, the new Photonic Engine improves low light capture across all the cameras.

Perhaps, the biggest visual change is that the notch cutout design is no more. Instead, a unified floating pill shape houses the camera and Face ID sensors. When background activity happens, iOS extends the physical black cutouts with software to provide contextually relevant UI, complete with playful animations and transitions.

Apple calls this blend of hardware and software the ‘Dynamic Island’. For instance, when playing music, the island will show the current song and a mini volume visualiser directly in the status bar. Or a running timer in Timer will count down as you navigate around the iPhone operating system. Third-party apps will also be able to display rich notifications as Live Activities in the island. iPhone 14 Pro and iPhone 14 Pro Max preserve the same starting prices as their iPhone 13 counterparts, costing $999 and $1099 respectively. Both iPhone 14 Pro and iPhone 14 Pro Max will begin arriving at customer’s door on September 16.

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