Analysts expect Apple to introduce a new generation iPhone 14 model. Reuters has previously reported that Apple told suppliers it expects the new generation of phones to sell better than its predecessors did. Apple is also expected soon to unveil new models of the Apple Watch, iPad and Mac computers, some perhaps at the September event.
A week before its customary autumn celebration, Apple Inc. (AAPL.O) on Wednesday sent media invitations to a Sept. 7 event where analysts anticipate the firm would introduce new iPhones. Apple might add two additional weeks of iPhone sales to the company’s fiscal fourth quarter if it continues to supply smartphones approximately a week and a half after they are unveiled.
Apple earlier this year held an event for developers, but the keynote presentation was given outdoors at its headquarters. The invitation’s artwork features the Apple logo surrounded by an outline of night-sky stars and the caption “far out.”
While the company has largely insulated the iPhone from supply chain turbulence, it warned in an earnings call last month that parts shortages could hamper sales of some of those other products. Apple plans to host the event at the Steve Jobs Theater at its headquarters in Cupertino, California. The event would be the first in-person, indoor event since the coronavirus pandemic began in 2020.
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