According to Mark Gurman, the Apple iPhone 15 Pro Max could become the iPhone 15 Ultra

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The first mention of the iPhone 15 Ultra came last week when Apple launched the iPhone 14 series. Analyst Mark Gurman said it makes sense for Apple to rebrand its top-of-the-line device from “Pro Max” to “Ultra.” He suggested that the name change would be much easier, “in line with Apple’s latest naming strategy,” as reported by the company’s M1 Pro, M1 Max, and M1 Ultra Mac chips. The next day, another prominent analyst, Ming-Chi Kuo, believed that Apple would further differentiate between the iPhone 15 Pro and the iPhone 15 standard model, “increasing Pro shipment quotas and new iPhone ASPs.”

The iPhone 14 series includes four models: iPhone 14, iPhone 14 Plus, iPhone 14 Pro, and iPhone 14 Pro Max, though that nomenclature could change starting next year. Two industry analysts have suggested that Apple may rebrand his top-of-the-line iPhone 15, believed to be nicknamed the iPhone 15 Pro Max, to the iPhone 15 Ultra. One said the rebrand “will be in line with Apple’s latest naming strategy,” while another said the Cupertino-based company is “pro-shipping quotas and a new iPhone ASP.


  • “To take this one step further, Apple will also start differentiating the iPhone 15 Pro Max from the iPhone 15 Pro.To generate more sales/profits in a mature market, best practices with precise product segmentation strategies. is,” he tweeted Ming-Chi Kuo. By “starting to differentiate,” Kuo may have hinted that Apple could start offering unique features on his iPhone 15 Pro Max. Note that Apple currently divides its phones into non-Pro models and Pro iPhone models. This year’s Pro model got a face and camera design change, while the non-Pro model has seen repeated upgrades from the iPhone 13 series.

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