Tech News: YouTube rolls out hashtag landing pages to all users.
Since Twitter and Instagram made them popular, hashtags have been one of the consistent ways to browse across different platforms. But since YouTube has existed, it has never made extensive use of it. It is about to change. This week, Google completed the launch of landing pages that organize videos based on metadata tags.
You can find them by clicking on one of the hashtags that a YouTuber adds to their videos. Usually, you’ll find them at the bottom of the video description, but some maverick creatives also rank them high. You can also access the feature via URL (type www.youtube.com/hashtag/yourterm). A video on YouTube’s Creator Insider channel suggests it will also be possible to search for pages, but that’s not the case yet, as a YouTube spokesperson told us that such functionality is on the way in the coming days and weeks.
As TechCrunch notes, there doesn’t seem to be any clear logic as to why YouTube highlights certain videos over others. With Instagram, for example, sorting content by hashtag usually highlights the most popular new photos and videos. This is not the case with YouTube, where you currently see a mix of new and old content side by side. That’s not necessarily a bad thing, of course, but we’ve seen that sometimes a channel dominates a page.
The update also changes how the platform handles hashtags in general. In the past, if you tapped or searched for a hashtag, YouTube would also come back with related videos. This is no longer the case. Instead, the platform now only flags content that has been explicitly tagged by the creator.
Basically, he found that the pages were highlighting videos that the search feature didn’t have. That way, it’s an interesting way to discover new content, especially if you feel a traditional search isn’t producing anything new or noteworthy.