YouTube ad targeting terms updated by Google to remove hate speech

YouTube ad targeting terms updated by Google to remove hate speech

Tech News: YouTube ad targeting terms updated by Google to remove hate speech.

Google claims to have blocked various terms associated with hate speech from used as keywords for YouTube video ads.

The move follows a report from The Markup, which found that advertisers could search for terms like “white life matter” and “white power” when deciding where to place ads on YouTube:

Google has given advertisers hundreds of millions of choices for YouTube videos and channels related to White supremacy and other hateful terms when we began our investigation, including “all lives matter”, a phrase often used as a contemptuous response to Black Lives Matter, and “White lives matter,” which the Southern Poverty Law Center describes both as a neo-Nazi group and “a racist response to the civil rights movement Black Lives Matter”.

At the same time, Markup found, Google blocked advertisers from using terms like “Black Lives Matter” to find videos and channels to place ads on. After The Markup reached out to Google, YouTube’s parent company, for comment, it found that the company had blocked more racial and social terms, including “black excellence” and “civil rights”.

“We take the issue of hatred and harassment very seriously and condemn it in the strongest possible terms,” ​​a Google spokesperson said in an email to The Verge. “While no ads have ever been posted on this content on YouTube, as our layered enforcement strategy worked during this investigation, we fully acknowledge that the terms identified are offensive and harmful and should not have been searchable. Our teams have addressed the problem and blocked the terms that violate our enforcement policies. We will continue to be vigilant about it. “

YouTube claims to have different levels of protection to prevent offensive or harmful ads from which appears on its platform and regularly removes videos that contain hate speech. Last year, the company claims it blocked or removed more than 867 million ads for attempting to escape its detection systems and a total of more than 3 billion malicious ads.

Google claims not to disclose how it develops its enforcement tools so that so-called bad actors can’t get around the rules.

YouTube has been fighting hate speech on its platform for several years, with mixed results. In 2019, it banned white supremacy content, and the company said it would restrict channels from monetize videos that “repeatedly conflict with our hate speech policies” by preventing them from showing ads.

In a June blog post, YouTube CEO Susan Wojcicki said the hate speech policy “specifically prohibits videos that claim a group is superior based on features such as race, gender, religion or sexual orientation. to justify discrimination, segregation or exclusion “.