2020 was a tough year for the smartphone industry. Blockages and subsequent disruptions to supply and production chains ensured that phone manufacturers faced a slump in phone sales. However, the recent holiday season seems to have come as a breath of fresh air for phone makers who have a record number of sales around this Diwali time.
Case in point, Mi India, which announced it has sold over 13 million devices during the holiday season this year. According to information released by the company, it has sold over 9 million smartphones during holiday sales, including models like Mi 10T Pro, Redmi Note 9 Pro Max, Redmi Note 9 Pro, Redmi 9 Prime, Redmi 9, Redmi 9A among others.
The company also said it has seen significant demand for ecosystem products during holiday sales and has sold over 4 million devices across categories such as TVs, streaming devices, trimmers, smart bands, audio products, power banks, etc. It also revealed that newly launched products such as Mi Watch Revolve, Mi Smart Speaker ranked among the best sellers for the brand during this period, while Mi Box 4k and Mi TV Stick continued to be the best-selling streaming devices on Amazon and Flipkart.
Speaking about the busy sales period, Raghu Reddy, chief business officer, at Mi India, said: “We are thrilled to share that Mi India has recorded its highest sales this holiday season with 13 million devices across smartphones and others. Product categories. We have introduced a large selection of products and combined it with fantastic offers and initiatives such as Mi Smart Upgrade to meet the needs of our consumers. The milestone of selling 13 million devices is not only reassuring for us as a brand, but for the industry in general. We are looking forward to increased demand in the fourth quarter and are preparing to end the year positively by satisfying the same. We are honored by the response we have received from our Mi Fans and users and it is a consumer-first brand, we will continue to deliver on our promise to deliver the highest quality products at fair prices. “
The company revealed that of the 9 million smartphones sold during this period, Mi 10T Pro, Redmi Note 9 Pro Max, Redmi Note 9 Pro, Redmi 9 Prime, Redmi 9, Redmi 9A were some of the best-selling devices during the holiday sale. . Xiaomi also claims to have sold 4 million smart TVs and Mi Ecosystem products and accessories. Of these, it has sold over 450,000 Mi TVs and home entertainment products during Diwali alone.
The company also revealed that it has seen the greatest demand in the growth of 4K TVs this year, with screens larger than 50/55 inches being particularly large on demand as they have seen growth of more than 50% from last year. .
The company also says it has seen significant demand for ecosystem products during its holiday sales.
- Xiaomi announced that it has recorded the highest sales ever in 2020.
- Xiaomi sold over 13 million devices during the holiday period.
- It sold over 9 million phones during Diwali sales in 2020.