Jim Ryan, President of Sony Interactive, used the company’s annual investor day at the end of May to present plans to have half of Sony’s first–party gaming releases be for the PC and mobile sector, moving the overall gaming focus of Sony away from the PlayStation. “We have the opportunity to move from a situation of being present in a very narrow segment of the overall gaming software market, to being present pretty much everywhere,” Ryan said.
Sony has announced intentions to shift its attention away from the PlayStation and onto the expanding PC and mobile markets in an effort to increase its share of the gaming business. InZone, the company’s gaming hardware brand, was introduced last month with the modest ambition of becoming the Nike of esports. After then, Sony bought the esports website Repeat.gg, which has staged more than 100,000 competitions using the video games Fortnite, League of Legends, and Call of Duty and attracted over 2.3 million spectators.
“More and more people are playing PC games,” Shuichi Mugitani at Sony Marketing told Nikkei Asia. According to PricewaterhouseCoopers, the global gaming market was worth A$310.22 billion in 2021, and will rise A$29 billion yearly through to 2026. Console gaming only makes up 13 per cent of the market, with PlayStation worth less than 5 per cent.