Why choosing Amazon for Windows 11 Android apps over Google is a stroke of genius

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When you download an app from Google’s Play Store for your Android device, it uses the ‘.APK’ naming convention, similar to how you install an app on Windows as ‘.exe’, or ‘.DMG’ on Apple’s macOS operating system. However, this new type of file, according to Google, reduces the size of the app, alongside being able to be signed, which essentially means that Google will be able to track the app from within its Play Store with an ‘Upload Key’, so it can help recover the app for a developer if something occurs. This is where I believe Amazon’s App Store on Windows 11 comes in. For years now, Amazon has had its own Android app store(opens in new tab), which enables users of Kindle Fire devices to download apps from Amazon’s own site, and from within the company’s own storefront.

Although the choice was well received, it was also met with considerable scepticism and perplexity, leading some to wonder why Google themselves hadn’t been contacted. Although consumers will have significantly fewer Android apps to choose from than there are in Google’s Play Store, the revamped Microsoft Store in Windows 11 is quite welcome. Google recently stated that starting in August, it will abandon the current Android app package (APK) format in favour of the “Android App Bundle,” or AAB.


  • This, along with Google’s plans for AAB and its plan for signing every app with an upload key, may be why we are seeing Amazon’s store on Windows 11 instead. It helps give focus to what’s available from Amazon’s storefront, and doesn’t flood the new Microsoft Store with copycat apps. More so, it doesn’t require Microsoft to police the apps coming in from Android, as Amazon already does this.  It’s an ingenious move when you think about it. It enables more apps on the new Microsoft Store with minimal effort from Microsoft, and helps it become a substantial rival to Apple’s Mac App Store, with iOS apps now available on M1 Macs.

  • Since the store’s launch in 2011, there are almost 500,000 apps available from Amazon, which seems minimal compared to the millions available on Google’s Play Store. However, Amazon has total control over this store, so developers that make apps that illegally offer games and apps for free that are otherwise available for a fee are blocked, similar to Apple’s own guidelines.

With extensions being available for Microsoft Edge as well in the Microsoft Store, it’s a fantastic outlet for new and existing users to discover apps they might not have otherwise found before. There’s already an early version of Windows 11 available to download for testing, but it doesn’t include Android apps at the moment, so we’ll have to wait to see just how successful Microsoft’s inclusion of these mobile apps turns out to be. Daryl had been freelancing for 3 years before joining TechRadar, now reporting on everything software-related. In his spare time he’s written a book, ‘The Making of Tomb Raider’, alongside podcasting and usually found playing games old and new on his PC and MacBook Pro. If you have a story about an updated app or one that’s about to launch, drop him a line.


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