WhatsApp to delay the launch of new business features after the privacy backlash

Facebook Inc’s WhatsApp is delaying the rollout of new business features following user backlash over the company’s data sharing practices. The delay is a setback for WhatsApp’s plan to generate revenue by facilitating trade on the messaging app, which Facebook acquired for $ 19 billion in 2014, but was slow to monetize.

WhatsApp said on Friday that users will no longer have to review and accept its updated terms by February 8, nor will they have their accounts suspended or deleted by that date. Privacy advocates have jumped on the WhatsApp changes, pointing to what they say is Facebook’s lack of experience in supporting consumer interests when managing data, with many suggesting users to migrate to other platforms.

WhatsApp said the scheduled update does not affect personal conversations, which will continue to have end-to-end encryption or expand its ability to share data with Facebook. “The update includes new options people will have to message a company on WhatsApp and provides further transparency on how we collect and use data,” the company said.

WhatsApp said it has set a new target date of May 15 for the launch of business tools and will gradually get closer to users to review policy changes.

(This story has not been edited by Devdiscourse staff and is automatically generated from a syndicated feed.)

News Highlights:

  • “The update includes new options people will have to message a company on WhatsApp and provides further transparency on how we collect and use data,” the company said. WhatsApp said it has set a new target date of May 15 for the launch of business tools and will gradually get closer to users to review policy changes.
  • WhatsApp to delay the launch of new business features after the privacy backlash