WhatsApp adds option to shop directly from app, will come to India later

WhatsApp is adding a shopping button to its Business app today. WhatsApp Business will not allow users not only to interact with a company, but also to consult the product catalog and make a purchase directly within the app. The WhatsApp Business shopping button will launch globally from today, but users in India will have to wait as the feature is coming later.

Noting that 175 million users are now texting a WhatsApp Business account every day, WhatsApp said it will in the future introduce the option where users can add items to a cart and check out within the app. . The payment structure is also likely to be introduced for all users, but may be subject to the UPI payment feature of WhatsApp in India which has yet to be publicly implemented.

“We have heard from many small businesses how they already use WhatsApp to close sales. They could use their catalog to showcase their products or services, then chat with the customer to coordinate details and payment. We want to make this even easier and simple in WhatsApp for everyone involved, “WhatsApp said in a press release outlining some stats on its business-focused app.

Launched in 2018, WhatsApp Business now allows a number of businesses to connect with their customers. There are two categories in which local businesses use WhatsApp Business to expand their reach: SMEs (small and medium enterprises) and API (application programming interface). SMBs are updating their customers on order status and real-time locations of delivery workers via WhatsApp. API is what one of India’s leading banks, ICICI Bank, used to create a helpline to assist their customers.

WhatsApp Business is available for download on both Android and iOS platforms.

WhatsApp said it will in the future introduce the option where users can add items to a cart and check out within the app.

News Underline:

  • WhatsApp is launching a shopping button for its business app.
  • WhatsApp Business will also receive the Add to Cart option in the future.
  • The shopping button will come to India later.