What Apple do it now that the iPhone it is losing its main competitive advantage over Android

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Late last year, the A15 Bionic chip in the then-new iPhone 13 series beat in performance every other phone, even dedicated gaming beasts like the Asus ROG Phone 5 Ultimate, which usually come with some ridiculous specs. That non-threatening, mainstream iPhone just kept crushing the Android competition by outperforming it, with much less RAM, less extravagant specs in general, and some Apple silicon. But hey, kings don’t last forever, especially if they stop trying hard enough. And recently, a challenger that I’m quite fond of, began proving its ambitions of dominating Apple in its own game. And no, it’s not Samsung…

Actually, one of my favourite aspects of the iPhone is how contentious it is. On the one hand, there are those who feel it shouldn’t be as well-liked as it is, and for good reason… On the other hand, there are many who adore the iPhone, and for good cause as well. Regardless of how we feel about the majority of the features of the iPhone, performance is one area where it has long been the clear winner.

Highlights

  • The Qualcomm Snapdragon 8+ Gen 1 processor inside this Xiaomi phone is what Apple should really worry about. With it, the phone was able to run the wildly popular, graphically-intensive game Genshin Impact at a higher framerate (57.7) than the iPhone SE 2022, which, like the iPhone 13 Pro Max, packs the A15 Bionic chip. Apple’s phone “only” averaged at 54 frames per second.

  • The Xiaomi 12S Ultra recently beat the iPhone 13 Pro Max in a gaming test, and that’s a big deal. The iPhone is losing its biggest edge over Android, what’s Apple going to do next? The Xiaomi 12S Ultra may have a huge camera bump; Xiaomi leaning onto what seems to be the trendiest trend for most consumers right now, but it’s not the phone’s ability to take good photos that we should be focusing on.

Let’s face it – you don’t really know if your Google, Samsung, Nokia or Xiaomi phones are being built in the same environmentally-conscious fashion as Apple’s iPhone. And that’s not necessarily because those companies don’t take such steps, but because Apple is way better at making it known – super clearly – that it’s making an effort to “save the environment.” And people pay attention.

This might sound like a stretch, to compare a new Android flagship to an older, “mid-range” iPhone, just to get a conclusion that favors the Snapdragon chip over the A15 Bionic, but the fact of the matter is… Qualcomm is catching up to Apple’s processors, and its upcoming Qualcomm Snapdragon 8 Gen 2 might actually be more powerful than the iPhone 14 and its A16 Bionic. And that’s not all. Apple is missing out on other smartphone trends too, seemingly not in a hurry to compete with Samsung and co.

And of course – we have privacy. Another one of Apple’s favorite talking points, which has been a staple of every iPhone presentation for nearly a decade now. What constitutes an undesirable restriction in my eyes, Apple considers a privacy feature – not letting users sideload third-party apps on their iPhones. Meanwhile, Android users can, and with that, might potentially install malware on their phones by accident.

 

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