Vivo set for big offline push, will open over 100 stores in India in the next year

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Despite a difficult 2020, Vivo seems not to give up on India yet. On the contrary, the company appears to be redoubling its efforts to consolidate its presence in India. As such, the company announced that it will open over 100 exclusive stores in India within a year, BusinessInsider reports.

In an interview with the publication, the director of brand strategy, Vivo India, talked not only about the difficult year that 2020 was, but also about the road ahead for the company. He said: “While we’re not completely out of the pandemic situation yet, there is encouraging news coming up about the vaccine and things have slowly started to look brighter. The good thing about the smartphone industry is that it has helped a lot of people, both for entertainment than to be in touch with our friends and family, or for work and, in some cases, even for education. Smartphones have really come to everyone’s rescue and have helped us keep our sanity during these difficult times. We are seeing that the industry has experienced a pretty good recovery in terms of sales. And we are seeing good growth, about 25% over last year during the holiday season.

However, the most interesting piece of information in the interview was certainly the company’s plans to expand its offline presence in India. Speaking at the publication, Maurya revealed that even before the pandemic began, Vivo had big plans to open more stores in India. However, with things seemingly back to normal, the company also wants to get those plans back on track and ensure they have a greater presence in the offline segment of the market.

“For Vivo, offline is a very important channel, most of our sales come from offline. We are also very clear that when it comes to offline, there is both quantity and quality of experience that consumers look forward to it. The exclusive and experience stores truly provide a differentiated brand experience. We are looking forward to opening more exclusive stores in the coming months … We currently have approximately 450 stores. We are planning to open more than one hundred exclusive stores by next year. “

He also suggested that many of these stores may be opening in non-metropolitan cities, explaining that these have emerged as real growth engines for the company in recent years. Speaking of this, he said: “Whatever sector you talk about, non-metros are leading the growth and this is also true in the case of Vivo. The metros still remain the largest market in absolute terms, but in terms of percentage of growth it certainly comes from non-metros and this remains true for us “.

Vivo also hinted that many of these exclusive offline stores could be opening in non-metropolitan cities across the country.

News Underline:

  • Vivo plans to open over 100 new exclusive stores in India.
  • These stores will be distributed in metropolitan and non-metropolitan cities.
  • Vivo currently has 450 exclusive stores in the country.

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