Google is facing one of the largest antitrust cases in the United States today as the Department of Justice is suing the tech giant for illegally monopolizing online search and ad markets. A total of 11 US states are joining the DoJ in the antitrust case.
Deputy Attorney General Jeff Rosen explained that the lawsuit against Google puts her under scrutiny for allegedly abusing her Internet domain for further anti-competitive practices in the United States. The allegations do not include Google’s targeted advertising activity, but emphasize its role in search and advertising through its search engine.
The antitrust case against Google is the second largest in US history in which the US government will carry out parallel investigations into Google by the Department of Justice and several attorneys general individually. The first such case was when the United States tightened their horns with Microsoft in an antitrust lawsuit that ultimately ended in 2001.
In response to the DoJ’s complaint, Google rejects all allegations. The company headed by Sundar Pichai said in its opening statement: “Today’s cause of the Department of Justice is deeply flawed. People use Google because they choose to do so, not because they have to or because they can’t find alternatives. “
A previous case of a similar magnitude forced Google to spit out huge fines, as well as introduce a change in the company’s AdSense policy after the Federal Trade Commission (FTC) filed a lawsuit against the company in 2013. Similar lawsuits against Google have emerged in Europe where the European Commission has imposed a fine of up to 4.3 billion euros in several cases, including that for AdSense policies.
In July, Google’s Sundar Pichai was among Big’s bosses Tech companies that appear in the session of Congress. Google has been accused of using its Internet dominance to take down its competitors. “Our documents show that Google has evolved from a turnstile to the rest of the Web to a walled garden that keeps more and more users within its sites”One of the congressmen said.
In one of the largest lawsuits in the United States, the Department of Justice has tightened the noose on Google.
- The US government has filed a new antitrust lawsuit against Google.
- Google is alleged to be abusing its power to shut down its competitors in search ads.
- Google has yet to publicly acknowledge the lawsuit against it.