American tech multinational Microsoft has now backtracked on the controversial Xbox Live Gold price hike, which the company announced on Friday. The new price increase would have doubled the cost of an annual subscription to the service, which is required to play online on Xbox consoles. According to The Verge, Microsoft is now pulling out from an increase in the cost of its subscription service, following the online backlash to the proposed changes.
The new price increase would have doubled the cost of an annual subscription and would have brought a six-month subscription to sixty dollars, the same price as the current annual subscription. In an official statement on the Xbox website, the tech giant said, “We were wrong today and you were right to let us know. Connecting and playing with friends is a vital part of the game and we have failed to meet the expectations of the players who count on us every day. As a result, we have decided not to change the price of Xbox Live Gold. “
The new price hike would push Xbox Live Gold’s price close to its Xbox Game Pass Ultimate, which is a more expensive subscription that also gives access to games and other similar perks. In the same statement, Microsoft also added: “We’re turning this moment into an opportunity to bring Xbox Live more in line with how we see the player at the center of their experience. For free-to-play games, you no longer need an Xbox Live Gold membership to play those games on Xbox. We are working hard to make this change happen as soon as possible in the coming months. “
According to The Verge, Microsoft’s attention in recent years has focused on Xbox Game Pass, which has an Ultimate tier that includes access to Xbox Live Gold. Although Game Pass offers great value for many players, the gold price change started as an attempt to get people to pay for the more expensive service. So, for this reason, it wasn’t a surprise that the initial announcement was received so badly by the public. Microsoft’s reversal of the price hike is good news for Xbox Live Gold subscribers who aren’t interested in Xbox Game Pass, and even better news for people who only use Xbox Live Gold to play free games. (ANI)
(This story has not been edited by Devdiscourse staff and is automatically generated from a syndicated feed.)
- American tech multinational Microsoft has now backtracked on the controversial Xbox Live Gold price hike, which the company announced on Friday.
- The Xbox Live Gold price increase has been withdrawn by Microsoft