The winners of the iPhone Macro Challenge demonstrates the power of close-up photography. photography

The winners of the iPhone Macro Challenge demonstrates the power of close-up photography.  photography

The iPhone 13 Pro lineup features the most advanced iPhone camera system yet, allowing users for the first time to capture sharp images with a minimum focus distance of 2cm. Images submitted to the macro photography Shot on iPhone Challenge were allowed to be edited using Apple’s editing tools in the Photos app, edited with third party software, or submitted as straight from the camera. An initial call to action stated: ‘Apple welcomes you to share your favorite macro photos taken on iPhone 13 Pro and iPhone 13 Pro Max on Instagram and Twitter, using the hashtags #ShotoniPhone and #iPhonemacrochallenge to participate in the challenge’. Entries were also accepted from users on Weibo. Selected winners hail from China, Hungary, India, Italy, Spain, Thailand, and the US, their images are featured on Apple’s website and Instagram, as well as on billboards in select cities.

Apple invited the global community of iPhone 13 Pro & Pro Max owners to share their best macro photographs. The winning images from the New Shot on iPhone macro photography challenge. Shot with the iPhone 13 Pro, “Strawberry in Soda.” (Image courtesy of Apple/Ashley Lee) Apple launched a macro photography Shot on iPhone Challenge in January, inviting iPhone 13 Pro and iPhone 13 Pro Max users to capture the small details in a large way. Apple has now released the ten winning photographs, which were chosen by an Apple and industry judging team to honour the art of macro photography.


  • A spiderweb shot by Prajwal Chougule from Kolhapur, Maharashtra, in India was selected for its beauty. Judge Apeksha Maker commented that “This image is so perfect that it looks like an illustration. The well-arranged dewdrops on the spiderweb are captured with great detail. It’s something that most people would miss around them. There is some sort of harmony in the drops; at first glance, the viewer could be deceived on what the subject is. The iPhone does a fantastic job at focusing on such a fine detail, with close to almost no definitive background.”

  • The first selected winner was Guido Cassanelli from Buenos Aires, Argentina, with his vibrant image of Sea Glass, shot on the iPhone 13 Pro Max. New Shot on iPhone macro photography challenge winning images “Sea Glass” Shot on iPhone 13 Pro Max. (Image credit: Guido Cassanelli / Apple). An image of a red hibiscus flower titled ‘The Cave’ by Marco Colletta from. Taranto, Italy was selected by the judges for its wonderful composition and skill in shooting macro from a side angle. “The enveloping shape of the petals, accentuated by intense shadows, made me think of a deep cave, ready to be explored” shared Colletta, “by keeping the point of view inside the flower, I wanted the hibiscus’s natural framing to make us feel fully part of its beauty”.

A strawberry in soda by photographer Ashley Lee from San Francisco, USA, was also shot using the iPhone 13 pro and and demonstrates the immensely detailed images that this iPhone’s camera can capture in a macro setting. “This photo takes my breath away at first glance. The clarity with motion and the brightness of the strawberry really come through so delightfully.” Shared judge Kaiann Drance.

Another flower shot made the top ten selection, with “A Drop of Freedom” by Daniel Olah from Budapest, Hungary showcasing a tiny waterdrop on a lily petal. Photographer and judge Peter McKinnon shared that “I really like how clean this is. The water droplet in the center is an obvious focal point; however, I really like how clean the edges of the plant seem to come out. Very little fringe and artifacting for getting so close. The black background again gives this a very high-end fine art feel, which, let’s be honest, people pay a lot of money for”