Take Samsung. There’s a very good chance the world’s number one smartphone vendor knows exactly what’s in store for its traditional August Unpacked event of 2022 and how many Galaxy Z Fold 4 and Z Flip 4 units will then be offered for sale to their earliest adopters.
When it comes to waiting for a new mobile device (or two) to become commercially available, four months can seem like an eternity. Four months, on the other hand, is effectively the final stage of a smartphone’s pre-release preparation, with real production not yet starting but fairly clear plans already in place for what’s to come.
That, our friends, is the (multi) million-dollar question that only time will answer… with any degree of certainty. The thing we can be (almost 100 percent) sure about at the moment is that Samsung aims to build “more than double” the number of Z Fold 4 and Z Flip 4 units in July than it did that same time last year for the Z Fold 3 and Z Flip 3. That strongly suggests the tech giant expects to sell way more of its latest foldables during their first few weeks of availability this year compared to 2021, which… shouldn’t exactly come as a shock for those who’ve been following the rapid growth of that fledgling market over the last 18 months or so.
If that’s the case, of course, the good news is we’ll probably find out everything we need to know about the company’s H2 flagship launch plans well in advance of August. That will undoubtedly be made possible by rock-solid insiders and tipsters like Ross Young, who already has a very valuable albeit vague nugget of information to share on that juicy topic. What does a “very strong launch” actually mean?
The main reason why that’s so obvious is how quickly and deeply the Z Fold 3 and Z Flip 3 got discounted after their commercial releases last year. With no strings attached whatsoever, the two versatile powerhouses recently dropped to starting prices of $1,400 and $850 respectively, although that doesn’t necessarily mean their sequels will actually go official at those reasonable MSRPs.
Naturally, the company could ramp up production down the line as well if early demand exceeds current expectations, perhaps boosted by, surprise, surprise, a “price cut” predicted (possibly based on his hunch and little else) by Ross Young. While it’s definitely unrealistic to expect state-of-the-art foldable devices like these two to target the masses just one year after their predecessors debuted at $1,800 and $1,000 recommended prices, it’s pretty obvious that Samsung can and will most likely do better on that front.