In an article published on VGC last February, Ampere analyst Louise Shorthouse questioned whether Epic’s game giveaways were sustainable in the long term. “The number of free games increased by 41% [in 2020] – reflecting the increase in customers – but their value grew by over 65%,” she wrote.
Galactic Civilizations III by Stardock Entertainment will take the place of Gods Will Fall, which is currently available for free download until January 13th. Galactic Civilizations III, a strategy game, will thereafter be available for free until January 20. During the second part of last month, the Epic Games Store gave away over 15 games, with titles available for free every day from December 16 to December 30. Control, Shenmue 3, Neon Abyss, Remnant: From the Ashes, Ethan Carter’s Vanishing, Loop Hero, Second Extinction, Mutant Year Zero: Road to Eden, Vampyr, Pathfinder: Kingmaker, Prey, and the Tomb Raider reboot trilogy were among them.
“Essentially, Epic is giving away more expensive games, probably in an attempt to sustain momentum and continue to draw in a broader audience, and it seems to be working. The number of free games claimed in 2020 increased almost threefold year-on-year, from 200 million to 749 million. “But even for Epic Games, a company still basking in the glow of Fortnite’s vast profits, there will be a limit to how much it is willing and able to spend on free content.