The “Bleak” analysis on the European smartphone market has both positive and negative information for Samsung and Apple

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More worryingly, this is apparently the lowest such total registered since Q2 2020, when the COVID-19 pandemic was wreaking havoc on so many different branches of the tech industry, and perhaps worst of all, analysts don’t expect the “situation in Europe” to get significantly better anytime soon. ‘Bleak’ European smartphone market report provides both good and bad news for Samsung and Apple

Wait till you see how poorly the biggest vendors in the globe performed on the old continent in Q2 2022 if you thought the most recent worldwide smartphone shipment stats, which decreased by a little over 3 percent compared to the second quarter of last year, were terrible. According to Counterpoint Research’s most recent regional quarterly projections, just 40 million smartphones were sold in Europe between April and June of this year, a significant decrease of 11 and 13 percent from Q2 2021 and Q1 2022, respectively.

Highlights

  • ‘Bleak’ European smartphone market report provides both good and bad news for Samsung and Apple It’s true, both Samsung and Apple have sold far fewer smartphones on the old continent in the second quarter of this year compared to the first, only retaining their gold and silver positions due to Xiaomi’s inability of repeating its incredible showing from back in Q2 2021.

  • The main culprit, of course, remains Russia’s invasion of Ukraine, but at the same time, recession looms larger and larger on the horizon of “many countries”, obviously contributing to shrinking demand and higher prices for mobile devices (and so many other things). With all that in mind, it seems outright miraculous that both Samsung and Apple managed to boost their sales numbers in the region compared to Q2 2021, although the explanation is unlikely to please the two tech giants. Basically, Europe’s Q2 2022 gold and silver medalists had hit rock bottom during the April – June 2021 timeframe, improving their scores in Q3 and Q4 of last year before entering another apparent free fall trajectory.

Bronze medalist Xiaomi, for what it’s worth, did manage to improve its figures sequentially, unlike fourth and fifth placers Oppo and Realme, the latter of which can at least be satisfied with posting healthy year-on-year growth. Russia invading Ukraine slashed smartphone shipments in Europe, but Apple still managed to grow Get the most important news, reviews and deals in mobile tech delivered straight to your inbox

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