The 10 financial terms most searched for by US investors

The 10 financial terms most searched for by US investors

“Understanding financial terms is of the utmost importance when navigating investments that will undoubtedly involve many documents and contracts,” Salman Haqqi, personal finance expert at, said in a statement., a free online comparison service that allows you to compare thousands of financial products, wanted to find out which financial abbreviations Americans understand least, based on the ones they search for most online.


  • Researchers at compiled a seed list of some 300 commonly used financial terms and their abbreviations via trusted online sources, including,, and

  • “Americans’ searches show a desire to expand their knowledge and get to grips with some of the more complex financial terminology, which will allow them to capitalize on investment opportunities.”

In one case, the researchers provided the United Kingdom’s definition of an abbreviation, which ThinkAdvisor adjusted to reflect both the U.S. term for this abbreviation and its U.K. reference.

They then used GoogleAdWords, an online analytics tool, to calculate the U.S. average online yearly searches of each individual abbreviation, collecting data on Dec. 1. In addition to the term itself, they accounted for alternate online search variations of each abbreviation and omitted some terms because of differing search intent.

See the gallery for the 10 investment abbreviations Americans understand the least, judging from what they searched for the most.