Target sales increase 17% on strong online sales during the holiday period

    (Reuters) – Target Corp said on Wednesday that robust online sales during the holiday season led to a 17.2% increase in comparable sales for the retailer.

    The company invested heavily in its online business during the COVID-19 pandemic. Digital sales more than doubled as customers shopped across all of its major categories, including home goods, electronics, and apparel.

    In-store traffic increased 4.3% over the November-December period, Target said, adding that sales trends since January have been strong.

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    Reporting from Uday Sampath in Bengaluru; Editing by Arun Koyyur

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