(Reuters) – Target Corp said on Wednesday that robust online sales during the holiday season led to a 17.2% increase in comparable sales for the retailer.
The company invested heavily in its online business during the COVID-19 pandemic. Digital sales more than doubled as customers shopped across all of its major categories, including home goods, electronics, and apparel.
In-store traffic increased 4.3% over the November-December period, Target said, adding that sales trends since January have been strong.
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Reporting from Uday Sampath in Bengaluru; Editing by Arun Koyyur
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