Spotify data shows video and audio execution increases ad recall by 90%

Spotify data shows video and audio execution increases ad recall by 90%

The topics these engaging ladies cover span the gamut from therapeutic diets like the Autoimmune Protocol and Nutrivore to avoiding getting sucked into diet culture, and broader emotional and physical health topics like the importance of getting enough sleep, prioritizing mental health, and hidden toxins in personal care products.

Join Stacy Toth and Dr. Sarah Ballantyne as they bust myths and dive deep into a topic relevant to health and wellness with weekly episodes each dedicated to thoroughly answering one listener question.

Highlights

  • Stacy and Dr. Sarah approach each topic in a holistic and nuanced way, with a body-positive mindset, deep dives into the medical research and science, and practical tips for living our best lives, all informed by their own inspirational health journeys, personal experiences, and professional expertise.

  • In their signature entertaining style, you’ll feel like you’re having a conversation with your best friends — super nerdy best friends that make you laugh while dropping the best knowledge bombs!

And here is where Spotify can make all the difference.

The upcoming festive season is one of the busiest times for any marketer and planner in India. It will be a festive season drastically different from previous years, and any marketing campaign will have to stand out to work — particularly if marketers want to reach and engage with Gen Zs and millennials.

Here’s a quick overview of why marketers should consider talking to their audience on Spotify, especially now. All these details and possibilities are also just an email away at spotify-advertising-india@spotify.com.

Spotify: The ‘new normal’ in media

On average, the Indian listener spends 2.5 hours per day on audio and 80% of this time, they can’t be reached through visual media1. eMarketer reports that streaming music was the #1 activity that people adopted during the pandemic. And with connected devices adoption booming, the portability of audio (car, watch, Smart TV, game console, home speakers) means that marketers have ways to reach their audience in key screenless moments when they otherwise can’t.

As the world’s largest streaming service, Spotify sits at the centre of culture thanks to its ever-growing music catalogue, and a slate of owned and exclusive podcast content. The more our listeners stream, the more insights we derive from their listening behavior – and this powers what we call our Streaming Intelligence.

Streaming intelligence helps brands make their communication more relevant, engaging, and meaningful. For instance, 75% of Spotify listeners say they remember ads more when the ads recognize their moment or setting 2. Furthermore, this sensory combination extends your creative options, giving you the best of both worlds.