Sports data and marketing apps join the fight against the pandemic

Devices designed to improve customer marketing and sports performance are now being used in the fight against COVID-19 as companies use their technologies to meet new needs during the pandemic.

Hitachi-LG Data Storage originally developed its 3D LiDAR People Counter sensor for retail stores to monitor shopper movements and analyze data in order to improve sales and customer satisfaction. The company, a joint venture between Japan’s Hitachi and South Korea’s LG Electronics, has now paired the application with a heat sensing and camera app that senses customers’ temperatures and checks if they are wearing a mask with a face detection.

The technology monitors the number of people and their movements to reduce congestion and estimates waiting times at the cash registers to reduce the risk of infection. It can also determine whether or not a customer has stopped in a specific area such as a required hand sanitizer station. It comes as retailers seek to create a safe environment and restore peace of mind to the in-store experience as fears of infection drove customers away during the pandemic.

“In the past it was often used for marketing, but recently it has been used in various places for unmanned shops. Since the coronavirus, the number of unmanned stores has increased a lot, “Norimoto Ichikawa, head of the software development team at Hitachi-LG Data Storage, told Reuters at the annual Wearables Expo in Tokyo. Union Tool, which exhibits at the same fair, said it hoped to commercialize its wearable heart sensor for applications including as a COVID-19 patient monitoring device in quarantine hotels.

The sensor, which can remotely monitor a person’s heart rate and temperature, is now used for health management and biometric data collection for sport and exercise. Union Tool is working with Toyobo to use the sensor with the latter’s stretchable conductive film for wearable devices and used in clothing.

“If the number of patients increases in the future and more people have to be quarantined at home or in a hotel, I think there is a possibility that such sensors can be used to remotely monitor people’s conditions in real time,” he said. Naoki Jimbo, head of Union Tool’s sales and marketing department.

(This story has not been edited by Devdiscourse staff and is automatically generated from a syndicated feed.)

News Highlights:

  • Devices designed to improve customer marketing and sports performance are now being used in the fight against COVID-19 as companies use their technologies to meet new needs during the pandemic. Hitachi-LG Data Storage originally developed its 3D LiDAR People Counter sensor for retail stores to monitor shopper movements and analyze data in order to improve sales and customer satisfaction.
  • Sports data and marketing apps join the fight against the pandemic