Snapchat launches Spotlight to take on Instagram Reels, TikTok

Snapchat is ready to take on TikTok and Instagram Reels with its new app called Spotlight. The app is not a standalone app like TikTok, it will be available in the Snapchat app just like Instagram Reels. However, what makes Spotlight different from the other app is that the company will pay creators to post on its platform.

Spotlight will have a separate tab in the Snapchat app. This means that along with other Snapchat features, users will now be able to post TikTok-like videos to Spotlight. “Today we’re introducing Spotlight to shed some light on the funniest Snaps created by the Snapchat community. Submit your best Snap videos to Spotlight for the opportunity to earn a share of over $ 1 million that we distribute to creators every day, ”the company said in a blog.

Yes, you read that correctly. Snapchat will give creators money to lure them to the platform. The company said it will be giving out up to $ 1 million among some of the famous creators on the app per day until the end of 2020. So to make money on Snapchat, you could post a viral video and take home $ 1 million. For this, you don’t need a large number of subscribers but should have more unique views than other viewers. There is no limit to the number of times a snap would be rewarded, if all your videos have the highest unique views, you will be rewarded every time.

However, before submitting a video, a user must be aware of the terms and conditions of the app, which requires the user to be over 16 years of age.

“We designed Spotlight to entertain our community while respecting Snapchat’s values, with the welfare of our community as a top priority. Spotlight content is moderated and does not allow public comment,” the company said in a statement.

Spotlight will be available in the United States, Canada, Australia, New Zealand, United Kingdom, Ireland, Norway, Sweden, Denmark, Germany and France, with more countries on the way. We could hope that India is also on the list of countries where Snapchat will launch Spotlight.

India recently witnessed an onslaught of TikTok-like apps after the short video platform owned by Bytedance was banned and blocked in India. The company has not closed its offices in India and is still hoping to return soon. Tiktok is in talks with the government and has taken note of the issues raised by the authorities.

Spotlight is not a standalone app like TikTok, it will be available in the Snapchat app just like Instagram Reels.

News Underline:

  • Snapchat is ready to take on TikTok and Instagram Reels with its new app called Spotlight.
  • Spotlight will pay creators for posting videos on its platform.
  • Spotlight will be available in the US, Canada, Australia, New Zealand, the UK, Ireland, Norway, Sweden and Denmark.