Should Apple Restart selling networks after their new studio display fails

Should Apple Restart selling networks after their new studio display fails

PC’s have been a problem area for Apple, the MacBook Pro dropped key ports, added a confusing touch Bar, and sacrificed performance in favour of a thin design. The Mac Pro was a disaster for professional users, and key models such as the Mac mini and MacBook Air hadn’t been updated in years.

Apple’s new display is underwhelming and widely seen as overpriced, prompting one prominent newspaper to demand for the return of Apple networking to strengthen the company’s PC offering. While Apple’s new Studio Display is pricey, lacks crucial capabilities like ProMotion, and has a problem that makes its webcam appear like it’s from 2007, Bloomberg argues that the fact that the firm is producing displays again is good for the Mac platform.


  • The concept behind the first AirPort was simple, Steve Jobs showcased Apple’s new AirPort Wi-Fi on an iBook for the first time by pulling it through a hula hoop—showing that the computer was surfing the web with no cables attached.

  • Just as worrisome was Apple backing away from its Mac peripherals: The company stopped making external monitors and Wi-Fi routers. Now there is a call to bring back a range of Wi Fi products in an effort to stimulate their struggling product offering. Back in 1999 Apple released the AirPort Base Station the iBook laptop which was another Apple flop.

Then in 2016, Apple dumped their Airport offering then in 2018 it’s routers. Now when you navigate to Apple’s old AirPort website, you’re referred to three Linksys mesh routers with HomeKit. Linksys is owned by Belkin which in turn is owned by Foxconn who manufacture millions of Apple products. David Richards has been writing about technology for more than 30 years. A former Fleet Street journalist, he wrote the Award Winning Series on the Federated Ships Painters + Dockers Union for the Bulletin that led to a Royal Commission. He is also a Logie Winner for Outstanding Contribution To TV Journalism with a story called The Werribee Affair. In 1997, he built the largest Australian technology media company and prior to that the third largest PR company that became the foundation company for Ogilvy PR. Today he writes about technology and the impact on both business and consumers.

Instead of plugging the Ethernet cable into the computer, you attach it to the AirPort and the device provides Wi-Fi for your home a lot like what we have today. The line-up included a low-end version called the AirPort Express and a high-end model named the AirPort Extreme, as well as the AirPort Time Capsule, which embedded a hard drive in the router for wireless Mac backups.