“Apple is starting to get its ducks in a row,” Gurman said, alluding to Apple’s expected introduction of its mixed-reality headset in 2022 and the time of Schubert’s alleged hire.
Andrea Schubert, Meta’s augmented reality (AR) communications and public relations chief, is thought to be considering a transfer to Apple, according to Bloomberg’s Mark Gurman in his Power On newsletter.
Meta’s Oculus Quest 2 was one of the most popular holiday gift gifts, and its app downloads just surpassed the number one free app on Google Play.
It’s been seven years since Apple released a device that made headlines in a new category. Apple’s pursuit of Schubert for public relations “makes sense,” Gurman noted, especially as the company prepares for its significant launch in a segment dominated by Meta.
Schubert has served as the communications director at Meta’s Reality Labs (Consumer Hardware: Augmented Reality, Research and XR) since March 2016. She was the leader of the Augmented Reality (AR), XR, Portal and Research communications teams at Reality Labs.
Apple hasn’t said too much about its mixed-reality product, but if the rumors about the hiring of Schubert turn out to be true, perhaps that will change, and the content will flow by having a seasoned AR/VR/AI wordsmith on the payroll.
She also was the communications manager for Oculus and the Oculus product communications lead from 2016-2020. She was involved in the launch, strategy and daily communication of all Oculus headsets from 2016-2020.
Facebook and Oculus were among her many high-level clients while she was the director at the OutCast Agency from 2010-2016.