Tech News: Samsung’s ambitious targets for the Galaxy Z Fold 3 and Z Flip 3 revealed.
Samsung sees foldable smartphones as a key driver for future growth in its mobile business. The company is uniquely positioned to lead the history of foldable smartphones. There is still no player on the market for its folding products.
Since the launch of the original Galaxy Fold, the company has only gained momentum. The Galaxy Z Flip and Galaxy Z Fold 2 have both been very well received. The company now believes the next iteration of these devices will perform even better.
According to a report from South Korea, Samsung plans to ship 7 million combined units of its new foldable phones this year. The Galaxy Z Fold 3 and Galaxy Z Flip 3 are expected to launch together in July.
Samsung is aiming to sell 3 million units of the Galaxy Z Fold 3 alone. Without the Galaxy Note 21 this year and the Galaxy Z Fold 3 with an S Pen and more refinement, there’s a good chance it can achieve this.
The company also plans to ship up to 4 million units of the Galaxy Z Flip 3. This is also entirely possible because the clamshell folding is much cheaper than the Z Fold. The combined goal of 7 million foldable units is more than double the 2.5 million foldable smartphones Samsung shipped last year.
These goals are ambitious and Samsung’s ability to achieve them depends on how well the market receives these products. Some market watchers in Korea remain cautious. They point out that even though Samsung planned to ship 5 million foldable phones last year, it could only handle 2.5 million. It is pertinent to note that the pandemic would have impacted shipments as consumers’ purchasing power became limited.
Samsung is expected to begin mass production of the Galaxy Z Fold 3 and Galaxy Z Flip 3 in the near future. We may see an announcement in July. It will be an exciting time for fans of Samsung’s foldable smartphones.