Tech News: Quibi’s content gets a new name as ‘Roku Originals’.
Roku announced today that its Quibi content library, purchased earlier this year, will be renamed Roku Originals. The news comes as the streaming company prepares to launch the more than 75 TV shows and movies that were bought when Quibi collapsed. Each piece of content, including 12 series that weren’t released on Quibi when it was still active, will debut on The Roku Channel this year. Roku’s Sweta Patel said she was “thrilled to introduce this award-winning and diverse entertainment portfolio,” with a lineup of star-studded talent.
Quibi, launched in early 2020, is a streaming service designed for viewing on the go. This “Quick-Bites” of content, backed by $ 1.75 billion in funding and led by Jeffrey Katzenberg and Meg Whitman, was quickly canceled. Either because of the weak operational premise or because the pandemic suddenly reduced the travel time of many people that Quibi had to fill. Six months after its launch, the platform closed its doors and the huge catalog of material it had funded went up for sale.