India is a crucial market for some of the largest technology companies operating globally. That’s why after the Indian government banned PUBG Mobile, the consequences seem slim. According to a survey, PUBG’s global downloads fell more than 26% in September, due to the ban in India. Once the main contributor to app rankings, PUBG Mobile has dropped down the rankings, but the company is determined to bring it back. Korea-based PUBG Corporation is reportedly speaking with Bharti Airtel about the distribution rights of PUBG Mobile in India.
Entrackr reports, citing a source familiar with the development, that PUBG is in an “initial conversation” with Airtel about distributing the distribution rights to the super-hit battle royale PUBG Mobile in India. “The gaming platform is also committed to forming a lean team in India. He interviewed candidates with experience for less than 4 to 6 years, ”the source told the publication. The new development comes against the backdrop of the Korean company’s discussions with Reliance-owned Jio platforms, which, according to the publication, have been shelved forever.
PUBG Corporation sees the ban as an unfortunate move: it even broke the deal with China’s Tencent over PUBG Mobile’s distribution rights in India after New Delhi banned the app over security concerns. The ban was largely focused on ownership of the PUBG Mobile app, which, at the time, belonged to Tencent, a China-based conglomerate. India’s struggle with China over the border episode ultimately impacted India’s app ecosystem, where large numbers of Chinese apps were launched between June and August.
The ban imposed by New Delhi has hampered PUBG Mobile’s global growth. According to Sensor Tower, app installs for PUBG Mobile were 10.7 million globally, down from 14.6 million in August. The poll says June, July and August were the best months for PUBG Mobile in India, after which the ban went into effect in India. India has contributed 30 to 35% of PUBG Mobile’s overall downloads over the past four to five months. Of all PUBG Mobile’s 734 million lifetime downloads, India contributed 24% or 175 million as of June.
Previously, the owner of PUBG was allegedly in talks with Reliance-owned Jio Platforms, but it may not have materialized.
- PUBG Corporation is speaking with Airtel about distribution rights in India.
- PUBG Mobile was banned in India in September.
- PUBG Mobile saw a skyrocketing increase in downloads between June and August in India.