With the iPhone 12 now arriving in India, there is already talk of its high price. The iPhone 12 Pro and the iPhone 12 Pro Max are prohibitive. Like sports cars. The price of the iPhone 12 Pro starts at Rs 119,900. Not that the other two phones are cheap. The iPhone 12 mini price starts at Rs 69,900 while the iPhone Price 12 starts at Rs 79,900. Compared to the debut price of the iPhone 11, the starting price of iPhone 12 is tall. But why so high prices in India? There are several reasons. But it’s Apple’s reasons. What we see is that Apple’s pricing logic, at first glance, is all over the place.
Apple watchers in India know that the company’s pricing is simple enough for consumers. Take the US price and then multiply it by a certain dollar-rupee exchange rate calculated by Apple. Previously it was around Rs 90. Then it went from Rs 93 to Rs 94. Now it’s just over Rs 100.
Using this, we can safely arrive at the price of Apple products. Except in some cases we can’t.
The iPhone 12 Mini costs $ 699 in the US. In India, it costs Rs 69,900. Here the dollar-rupee is clearly pegged at Rs 100.
So we have the file iPhone 12. In the US it costs $ 799. In India the price starts at, yes, you guessed it, Rs 79,900.
This Rs 100 per dollar changes when it comes to iPhone 12 Pro and the iPhone 12 Pro Max.
The iPhone 12 Pro in the US starts at $ 999. But in India, it’s not priced at Rs 99,900. Its cost is instead Rs 119,900. So, in this case, Apple charges Rs 120 per dollar. The iPhone 12 Pro Max starts at $ 1099 in the US but costs Rs 129,900 in India, which means the dollar-rupee exchange rate is similar to Rs 118.
When we go down to the iPhone 11, the math gets stranger. In the United States, after the $ 100 price cut the iPhone 11 costs $ 599. But in India, it doesn’t cost Rs 59,900. Instead, it costs Rs 54,900. And that means the dollar-to-rupee rate Apple sets here is Rs 91, as it did before.
Wait, there’s more. We also have the HomePod in India. In the US, the HomePod retails for $ 299. In India, the price is Rs 19,999. And that means that in the case of the HomePod, the dollar-rupee rate is Rs 66!
But the same doesn’t apply to the HomePod Mini. In the US, the price of this smart speaker is $ 99. In India, the price is Rs 9,900.
In other words, the way Apple measures the dollar against the rupee for its products is very different for different products.
Is there a method here? It definitely has to be because all Apple companies also want to make money and will price its products in a way that will allow it to have customers. It’s a question of supply, demand, profit margins, building material cost, and hundreds of other factors. But if you look for the method in the pegged dollar-rupee exchange rate, as you would have done before for Apple products, now you won’t find it.
The iPhone 12 Pro Max costs Rs 129,900 in India but costs $ 1099 in the US. The iPhone 11 costs $ 599 in the US but Rs 54,900 in India. It’s strange.
- Most of Apple’s products in India display a dollar rupee rate of just over Rs 100.
- But the pricing model doesn’t apply to the iPhone 11.
- The pricing model is also different for HomePod.