Objective to expand Apple offers in stores and online

(Reuters) – Target Corp said Thursday it would double Apple Inc’s footprint in some of its stores and expand online offerings, as the big box retailer strengthens its strategy to host famous brands in its stores to attract more customers.

Target said the expanded partnership with Apple it will begin rolling out this month, with more locations scheduled for later this fall.

The retailer recently partnered with Ulta Beauty and said the cosmetics store chain will open stores in more than 100 Target locations, a move that will help bring new shoppers to its stores.

Shares of Target, which also has deals with Levi Strauss and Walt Disney Co, were up about 1% in pre-market trading.

Reporting of Aishwarya Venugopal in Bengaluru; Editing by Shinjini Ganguli