Netflix test features that may restrict password sharing

Netflix Inc is testing a feature that asks viewers to verify that they share a family with the account holder, the company said Thursday, a move that could lead to a crackdown on password sharing.

A small number of Netflix users receive a message asking them to confirm that they live with the account owner by entering their details from a text message or email sent to the owner. Viewers can delay verification and continue watching Netflix. The message may reappear when they open Netflix again, and eventually they may be prompted to open a new account to continue streaming.

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“This test is designed to ensure that people using Netflix accounts are allowed to do so,” a Netflix spokesperson said. Netflix, the largest streaming service in the world, is constantly testing new features with users, and it is unclear whether the family verification requirement will be implemented more broadly.

Netflix’s terms of service state that users of an account must live in the same household, although the company and other streaming services have refused to extensively crack down on sharing.

(This story has not been edited by our team of editors and is generated from a feed.)

News Highlights:

  • Netflix Inc is testing a feature that asks viewers to verify that they share a family with the account holder, the company said Thursday, a move that could lead to a crackdown on password sharing. A small number of Netflix users receive a message asking them to confirm that they live with the account owner by entering their details from a text message or email sent to the owner.
  • Netflix test features that may restrict password sharing