Tech News: Microsoft raises the price of Xbox Live Gold for new members.
Microsoft continues to send not-so-subtle signals that it would be very, very welcome if you ditched Xbox Live Gold in favor of Game Pass. The company has raised prices for new Xbox Live Gold memberships across the board, with the changes becoming more noticeable the longer you’re willing to commit. The one- and three-month plans aren’t much more expensive at $ 11 and $ 30, respectively (down to $ 1 and $ 5), but six months now will cost you $ 60, much more than the $ 40 you paid. And when there is no longer a 12-month subscription, you’ll end up with $ 120 per year if you stay with Gold.
Existing six- and 12-month members will renew at the current price, Microsoft said. Those who convert their Gold membership to Xbox Game Pass Ultimate will receive the remaining time conversion at no additional cost for up to three years. If you still have a few months of Gold, you won’t have to spend more for now.
The company justified the increase by noting that gold prices in many places “haven’t changed for years” and in some cases haven’t changed for more than a decade – the Xbox 360 was still in stores then. In theory, Microsoft is simply acknowledging that costs have changed. PlayStation Plus still has a $ 60 option, although Sony doesn’t include its Now game stream.
However, it’s not too hard to see Microsoft’s grandest plans. Xbox Game Pass Ultimate is a relatively easy upsell. You pay more for $ 15 a month, but get all the features of Gold and access to a growing library of cloud titles and games. Not only does the tech giant get more money each month, it’s also better able to retain members who would otherwise let their Gold membership expire.