LOCK HAVEN – Last fall, a group of three Lock Haven University students in a social media marketing course worked with Dr. Gerard Martorell on a social media project for Football Club Nordsjlland (FCN) in Denmark.
The students, Nathan Buchanan, Madalyn Dydynski and Tyler Holcomb, coordinated with the professional football club, which has a women’s team in the Danish top league for which former Penn State student Jessica Davis plays this season.
The opportunity allowed students to analyze the club’s social media and build a plan to promote their club’s image and marketing in the United States.
“The opportunity was born thanks to the happy coincidence of my former student of the master’s degree in sports management from George Mason University (Davis) and our former University of Brighton student (Jacob Naish, Marketing Director) both work at FCN. Working with them and Dr. Martorell, we came up with a project that would …
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