Launch of iPhone 14: Will This Apple’s Biggest Failure

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The thirteenth version was delayed due to the coronavirus pandemic. These issues impacted upon the supply chain as well as leading to other logistics issues. The delay did not seem to whet the appetite of the populace, for sales overall have not been as strong as anticipated. The survey comes from the company SellCell, who surveyed 19,586 smartphone owners living in the U.S. The survey population was broken down into 9,793 iPhone owners and 9,793 Android owners.

The newest version of the iPhone is scheduled to go on sale in the fall. Will the new device remain Apple’s cash cow, or are more people beginning to wonder why they should bother with an expensive “upgrade” due to the lack of real innovation in smartphone technology? Only 14.1% of existing iPhone owners plan to upgrade to the iPhone 14, according to a recent survey. This is a decrease from the 30% of respondents who stated they planned to buy an iPhone 13. (leading up to the September 2021 launch of this version of the ubiquitous handset).

Highlights

  • Another factor leading to suppressed consumers interest might relate to the delayed launch of the iPhone 13 and a combination of upgrade fatigue and concerns about personal spending during the global economic crisis. Furthermore, the delays with iPhone 13 production have meant that many people who wanted the Apple device had to wait until 2022 to get hold of one. A further change within the same year might be too much, too soon.

  • The new features that the iPhone 14 will have are not yet announced. The rumour mill suggests punch-hole cameras, flush rear-face cameras, a change in appearance, and bigger battery capacity. None of these are likely to set the technology world ablaze, unless the battery life is significantly better. There is also said to be so-termed ‘old-school’ iPhone 4 flat edges reappearing, along with the titanium strip. The top range version is likely to have an A16 chip and 48 MP sensor. Four new iPhone 14 models are likely to appear in total, with the Pro and Pro Max variants having the widest array of new features.

There is some good news for Apple within the survey figures. This is where 13.2 percent of existing Android have said they would consider switching to the iPhone 14. Perhaps this is the cohort that Apple’s advertising machine needs to target? This certainly represents a considerable chunk of the Android consumer base, should this proportion be extrapolated to the wider market.

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