Jaguar Racing has launched a dedicated channel on Motorsport.tv, Motorsport Network’s digital OTT platform dedicated to racing and automotive content on the eve of the new Formula E season.
First, the new channel will bring Formula E and Jaguar fans to the brand’s electric racing team, giving them an exclusive look at the green-tech single-seater racing series. from a perspective they did not have access to before. Jaguar will also use the channel to showcase some of its automotive projects, particularly those focused on electric vehicles.
With Formula E designated as the FIA World Championship for its seventh season, now is the perfect time for Jaguar to launch the channel, reaching the strong global audience of 56 million Motorsport Networks of motorsport and automotive enthusiasts. Sustainable energy and green technology are currently two major talking points in both the auto and motorsport industries, so the new channel will put Jaguar at the center of discussion in both sectors.
Jaguar will also benefit from Motorsport Network’s global distribution …
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