Tech News: Instagram is still working on to find the best way to hide likes.
Instagram has been trying to hide similar counts for nearly two years. But the company has said little publicly about what it intends to do with the feature or what it has learned from the long-lasting test. Now the company is providing an update on the effort and making a new modification to the experiment.
With the change, which like previous iterations will only be rolled out to a small subset of Instagram users, the app will give users the ability to choose which likes to hide. Now, they will have the option to hide the number of likes of their posts (so that their followers don’t see them) or to hide the number of likes of the posts. from everyone else (effectively removing the number of likes from the feed altogether). Users will also have the option to have likes appear normally, an option that could be a response to widespread criticism when Instagram briefly and “unintentionally” activated the feature for far more people last month.
Instagram hasn’t indicated whether it intends to make hidden likes a more permanent feature, though its executives have repeatedly spoken positively of the effort to make the app “pressure-free,” particularly for younger users. The latest update comes at a time when Instagram is also exploring a new version of its app for kids under the age of 13. Although the project is still in its early stages, some lawmakers have already urged the company to remove features like “likes” because they say they make the app more compelling.
Separately, Facebook will also test a version of this experiment and plan to bring a “similar experience” to its core platform. The social network has tried to hide likes in Australia, but hasn’t implemented it on a larger scale so far. In a statement, a spokesperson said the company “will learn from this new little test and soon we will have more to share “.