The app industry continues to grow, with a record 218 billion downloads and $143 billion in global consumer spend in 2020. Consumers last year also spent 3.5 trillion minutes using apps on Android devices alone.
Welcome again to This Week in Apps, the weekly TheMediaCoffee series that recaps the most recent in cell OS information, cell purposes and the general app financial system.
Apps aren’t just a way to pass idle hours — they’re also a big business. In 2019, mobile-first companies had a combined $544 billion valuation, 6.5x higher than those without a mobile focus. In 2020, investors poured $73 billion in capital into mobile companies — a figure that’s up 27% year-over-year.
And in the U.S., app usage surged ahead of the time spent watching live TV. Currently, the average American watches 3.7 hours of live TV per day, but now spends four hours per day on their mobile devices.
Apple this week introduced its updated iPhone 13 lineup, which includes iPhone 13 in pretty new shades, an iPhone mini, and the more powerful iPhone 13 Pro and Pro Max.
This Week in Apps offers a way to keep up with this fast-moving industry in one place, with the latest from the world of apps, including news, updates, startup fundings, mergers and acquisitions, and suggestions about new apps and games to try, too.
Consumers may care most about the battery life improvements — 1.5 hours longer on iPhone 13 mini and iPhone 13 Pro; 2.5 hours more on iPhone 13 and Pro Max, compared with their respective iPhone 12 models.
Cameras got a decent upgrade, powered by the A15 Bionic, which enables additions like “Cinematic Mode” (a mode that allows you to change focus between subjects).
Plus, Pro models can do macro photography and now include support for ProRes video recording at 1080p 30 fps with the 128GB storage option and up to 4K 30 fps with 256GB, 512GB and 1TB storage options. (Yes, there’s a 1TB iPhone now, and no more 64GB models. Hooray!)