Tech News: Improved Spotify podcast charts now ranks individual episode.
Spotify offers users the chance to discover even relatively unknown podcasts by launching a “Top Episodes” ranking for its rankings. When the audio streaming service launched this feature, it ranked the programs based on their overall number only. Going forward, the service will also look at each episode’s numbers, allowing creators to show more potential listeners that their work is popular or trending, “even if their podcast as a whole isn’t being consumed at the same volume.” The feature could also give creators more incentives to promote their work on Spotify, helping them move up the rankings.
Additionally, Spotify has launched a new web experience for the charts, allowing subscribers to view them without having to launch their own apps. Prior to launch, the feature was only accessible by going to Browse> Podcasts> Podcast Charts in the app for Android and iOS. It now has its own website that people can access on any device.
Finally, Spotify has improved the original ranking of the best podcasts by also taking into account the number of followers of a show. At launch, Spotify relied solely on “recent viewing figures” to determine the most popular podcasts. The company says using the new metrics “makes it more realistic for new emerging shows to quickly break the bubble.”
By making these changes, Spotify is giving creators the ability to reach a wider audience. It also gives the company more leverage in the podcast arena, where there is little reliable data. “Overall, these changes mean that the chart is better able to respond to new shows, fresh voices and fast lifts, giving listeners an extra reason to check themselves regularly to discover new shows,” the streaming audio giant wrote in his announcement.