Like many websites, The Mac Observer uses trackers and advertising cookies. Here’s what I found using the Safari 14 tool. I have nothing to do with our ads, so I can’t tell you why we use what we use. But I can point them out.
6 Advertising trackers with Safari 14
If you updated Safari to version 14 and noticed a shield icon in the tab bar, this is the new privacy report. It tells you which trackers have been blocked from following you on the web. Right now, as I visit The Mac Observer’s homepage, it shows six trackers that have been blocked from profiling me:
- ezoic.net: A website technology platform that improves website ad earnings, site speed and UX using artificial intelligence to simplify the management of ads, content and more.
- google-analytics.com: A web analytics service offered by Google that tracks and reports website traffic, currently as a platform within the Google Marketing Platform brand.
- googlesyndication.com: Provides advertising or advertising related services such as data collection, behavioral analysis or retargeting.
- googletagmanager.com: Google Tag Manager allows you to quickly and easily update measurement codes and related snippets of code collectively known as tags on your website or mobile app.
- googletagservices.com: Like the Tag Manager.
- quantserve.com: Quantcast specializes in AI-powered real-time advertising, audience analytics, and metrics.
The Safari lock tool works on Safari 14 for Mac as well as iOS and iPadOS 14.