Snack Video, the Chinese app that combined Chingari, Mitron, Roposo and Trell, to fill the TikTok-sized void in India, is now facing a ban by the Indian government. After TikTok was banned in June, a flurry of short video apps has emerged to satisfy consumer hunger, Snack Video is one of them, providing a similar interface and several tools for creating short-lived video remixes.
The government ban comes at a time when Snack Video was seeing an increase in downloads in India and outpacing other homegrown apps in recent download stats.
Tuesday evening, the Ministry of Electronics and Information Technology (MeitY) has banned over 40 apps, including Snack Video. These apps are not only banned, but have been blocked by the government under Section 69A of the Information e Technology Take action, which means access to them will be suspended.
The latest move by the Indian government is based on comprehensive reports received from the Indian Cyber Crime Coordination Center, which is headed by the Ministry of Internal Affairs. The Indian government cited security reasons for the ban, including the allegation that these apps were engaged in activities prejudicial to India’s sovereignty, integrity and defense, state security and public order.
Snack Video was flying high
But this government decision comes at a time when Snack Video was reaching new heights, especially after the TikTok ban. According to the latest data from analytics firm Sensor Tower, Snack Video was the most downloaded app, recording 190 million downloads since June 29, the day ByteDance-owned TikTok was banned in India as a Chinese app.
The popularity of Snack Video began to grow slowly. Snack Video has overtaken Mitron TV, Chingari, Trell and Roposo, the India-based apps that initially saw an unprecedented surge in their adoption, but their popularity began to wane later at the expense of the increased adoption of Snack Video among consumers. Over the past 30 days, Snack Video has recorded 35 million downloads in India.
Chingari, Mitron TV and Trell download numbers have reached hundreds of thousands of millions according to the latest data from Sensor Tower. Over the past 30 days, downloads for Chingari and Trell have been 800,000 and 330,000 respectively. Mitron TV, on the other hand, saw the lowest number of downloads which stood at 55,000 installs.
What is Snack Video?
The Snack Video app was launched by Kuaishou Technology earlier this year. The company is headquartered in China and draws its funding from Tencent. This app was announced on a global platform as a competitor to the popular TikTok app owned by ByteDance.
It has been available on the Google Play Store and Apple App Store for a long time because it managed to escape the sight of the Indian government when it released the list of the first set of banned apps. But the government has identified the app it deems harmful to the nation and announced to ban it.
What can you do now?
The ban will go into effect soon, if not immediately. It will be better if you save all your videos and creations from the app to your local storage to make sure you don’t lose access to them. Snack Video will soon be blocked by internet service providers and telecommunication companies in India. You still have a range of apps to create short-lived video remixes, including Chingari, Roposo, and Mitron TV among others.
Snack Video is the latest app to address the government ban based on input from the Indian Cyber Crime Coordination Center.
- Video snacks have been banned in India under government orders.
- The ban comes at a time when Snack Video’s popularity was on the rise.
- In the past 30 days, Snack Video has recorded 35 million downloads.