Alphabet Inc’s Google will pause political ads across all of its platforms until at least January 21, following last week’s violence at the US Capitol, according to an email to advertisers seen by Reuters. The email said action was taken “in the wake of the unprecedented events of last week and ahead of the upcoming presidential inauguration,” which will take place on January 20.
In a statement, Google said it would “temporarily suspend all political announcements as well as any announcements that refer to the impeachment, inauguration or protests at the US Capitol.” The move, which takes effect Thursday, will make no exceptions for news outlets or merchandisers running ads.
On December 10, Google lifted a temporary ban on election-related announcements, which went into effect after polls closed in the US presidential election in November and aimed to curb disinformation and other abuse on its platforms. Facebook Inc also suspended political announcements after the November 3 election, only briefly thawing announcements about the US Senate election in Georgia earlier this month.
A Google spokesperson said the company has been using a limited version of its “sensitive events” policy since the January 6 assault on the US Capitol by supporters of President Donald Trump, which meant it didn’t allow ads. that referred to political violence on the Capitol. . The policy seeks to ban content that potentially benefits from events such as public health emergencies or natural disasters.
In the email, which was first flagged by Axios, Google also reminded advertisers of its policy against ads that promote hate or incite violence. “Given the events of the past week, we are extremely vigilant about the implementation of any announcements that could reasonably be interpreted as overstepping this line,” he said.
(This story has not been edited by Devdiscourse staff and is automatically generated from a syndicated feed.)
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